As Yushui arrives, life begins to stir.

On the second day of  Chinese New Year, Lingnan comes alive.

Yingge Dance — like bamboo shoots after the rain —is rising, with millions of views. A viral hit as Guangdong’s intangible cultural heritage, Yingge Dance comes with its own built-in “buzz” and festive energy.

You’ll find it everywhere , especially in the traditional celebrations across towns and villages. Mallets swing up and down, heroes from Water Margin take turns stepping onto the stage. Drumbeats thunder, and streets and alleys burst into celebration. Bold, powerful, ever-changing in formation, this “Chinese battle dance” hits the ground, and instantly turns the New Year spirit all the way up.

Why Has Guangdong Intangible Cultural Heritage Gone Viral This Spring Festival?

Produced by | 21st Century Business Herald

Chief Planner | Deng Honghui

Project Coordinators | Yuan Ding, Du Hongyu, Zhao Haijian

Executive Coordinators | Lin Junming, Lin Qingyun

Copywriting | Huang Lanwen, Cheng Di, Intern: Cheng Yunwei

Design | Li Jili, Liu Yanyan

Video | Bai Yuhang, Xie Heyang, Intern Hu Ziying

Consultant | Li Jianan

Editor | Li Yinong, Shi Shi 

Translation | Yang Yulai

Proofreading | Chen Jingjing, Hu Xiaoling