By Shi Shi, SFC, 21st Century Business Herald

The 8th China International Import Expo (CIIE) kicked off on the morning of November 5 in Shanghai and will run through November 10.

“CIIE is very important for our company,” Roy Van Den Hurk as Milk New Zealand Dairy Limited CEO stated. He told SFC journalist that his company has actually evolved with CIIE from the very first one, and now sales have increased each year, the opportunities have increased each year. He considered Chinese market is always moving, and the world market's moving. China has as well evolved with CIIE to grasp those opportunities.