When the slogan "be kind to yourself" echoes across the internet as a balm for life's daily wrinkles, what people truly yearn for is a nurturing ground broad enough to settle both body and soul, and to turn burning aspirations into lived reality. That is why we see countless people with suitcases in tow, leaving home, journeying thousands of miles, and choosing to stay in this land where dreams can take shape. What they are seeking is this era's most compelling answer to "how to live a good life and how to build a career".
A place's appeal is measured by whether today's young people are heading there. Guangdong is becoming a leading choice for young people seeking quality education and strong career prospects. It's home to a dense concentration of higher education institutions, with Guangzhou firmly holding its place as China's No. 1 City for College Students. This is a place where talent can be turned directly into real value. A graduation thesis can take the stage at the Guangdong-Hong Kong-Macao Greater Bay Area Entrepreneurship Competition. Your research findings can be instantly connected to industry at the University Scientific and Technological Achievements Fair, which brought together over 600 higher education institutions.
What's more, through the "Millions of Talents Gather in Guangdong" program, Guangdong backs its promises with tangible support. Over 70 percent of positions are in cutting-edge fields such as AI and semiconductors. In the autumn recruitment season, more than 27,000 roles offer annual salaries above RMB 500,000, with some even reaching over RMB 1 million. This no-nonsense sincerity is what most directly attracts top-tier talent, ensuring that those who journey thousands of miles from home find a place where their abilities can truly shine.
If talent is a seedling, it cannot thrive without the soil of industry. Today, Guangdong's industrial ecosystem has become a vibrant tropical rainforest. Guangdong now covers all 31 major manufacturing sectors and is on track to develop its tenth trillion-yuan industry cluster. Over 20 million business entities, including more than 9 million registered enterprises, have taken root here. This means that the supply chains, partners, and even investors you need are largely within a "one-hour efficiency circle."
Meanwhile, young forces reshaping industries are constantly emerging. In 2025, the total valuation of Guangdong's unicorn companies surpassed RMB 3.5 trillion. From iFLYTEK to Agibot, an increasing number of tech unicorns are heading south, placing their future bets on Guangdong. What draws them is the region's complete and vibrant innovation ecosystem. Yet even more reassuring than "importing talent" is the confidence that comes from "nurturing your own locally". It might be hard to believe that BYD alone has brought together 120,000 engineers, equivalent to the entire faculty and student body of a massive engineering university, solving countless future-oriented challenges day after day.
Guangdong's appeal extends far beyond this. Why do more than 150 million people choose to be here? If industry defines Guangdong's hard power, then what makes people willing to come, and more importantly, stay, is the warmth and vibrancy of everyday life here. Renowned for its livability, Guangdong has been the only province in China with over one million births for six consecutive years. One out of every nine babies born nationwide is born right here. This vote of confidence in the future ahead was reaffirmed during the New Year holiday travel surge. On New Year's Eve, the Guangzhou Metro alone carried more than 14 million passengers, setting a new national record for single-day metro ridership.
To live here is to stay constantly in sync with what's next. From trend-setting designer toys to the centuries-old Yingge dance, from emerging sports events to the viral internet sensation lychee, the "Oriental Fruit of Love", you can seamlessly switch between down-to-earth local charm and international flair, never short of excitement. Guangdong is the only province in China with four airports each handling over 10 million passengers annually. A single flight ticket from here can easily take you to most corners of the world. Here in Guangdong, the world is no longer a distant view, but a "living room" right outside your bedroom door.
So, why Guangdong? Because this is a place where a vibrant land and countless futures converge. It has busy nights and crowded streets, but also clear paths for growth, a robust industrial ecosystem, a life full of energy and warmth, and a world you can embrace in an instant. It inspires you to travel far from home, and truly "be kind to yourself" here.
